Subscription-based software Shopify is a dedicated e-Commerce platform used by over one million businesses worldwide. It’s fairly low cost (coming in at around £28 per month), available in 129 countries worldwide and allows you to set up a functional and professional e-Commerce site for your brand, whether you’re just starting out or want to launch an existing product online.
SO WHY SHOPIFY?
Shopify is favoured over other similar platforms because it represents the ‘gold standard’ in e-Commerce software both front-end (for your customers) and back-end (for you and your team). It also seamlessly integrates with other key platforms like MailChimp, retail partner apps, social channels including Facebook and Instagram (not forgetting their recent link-up with TikTok) and other ops systems within your business, such as fulfilment software. It also has over 3,200 apps designed to make building a unique shopping experience easy for e-Commerce brands across all sectors and industries. In simple terms, Shopify is offering full-solution support that’s unrivalled within the e-Commerce space right now.
Here’s Shopify at a glance:
– Shopify is the second largest e-Commerce platform (after Amazon) in the US
– More than one million businesses worldwide currently use Shopify – over 7,000 use Shopify Plus
– Shopify revenue to date exceeds $2.9 billion, and Shopify sites have collectively received over 1 billion orders (and counting!)
– Shopify grew at 3x the rate of its competitors over the last 5 years (growing 100% year on year between 2019 and 2020)
– Around 218 million people a year purchase products through Shopify sites
Some of Shopify’s best-known features include versatility and usability – one of their key selling points is that ‘anyone can set up and quickly launch their online store with Shopify’.
Here’s the catch – whilst you can do this, it doesn’t necessarily mean that you should – or that it’ll be easy and you’ll get great returns for your business. More on that later.
SO WHAT ABOUT SHOPIFY PLUS?
Shopify is used by a huge array of businesses – both large and small. What’s good for a start-up isn’t going to work for a multi-million-pound brand, so in 2014 Shopify launched Shopify Plus, its next-level platform with enhanced capabilities for enterprise retailers making hundreds of thousands of sales each month. It’s the same core offering – with added flexibility, upgraded features, full support and more in-depth functionality allowing you to get really creative with your site.
Shopify Plus is for you if:
*Your turnover is £1million or over, OR sales exceed several thousand per week
*You’re a household name brand or global enterprise
*You need a fully customisable experience plus account access for large teams in order to manage your site and customer experience
As you might expect, the expanded capabilities of Shopify Plus requires more management and tailoring behind the scenes. That’s where we come in as a dedicated e-Commerce agency. Our Shopify developers are well-versed in working with Shopify code, so they can easily achieve the exact look and user experience you’re after. Better still, we have the capacity to help you manage the platform going forward, so that you can concentrate on building a profitable global brand.
Unlike the subscription model offered to their SME ecomms customers, Shopify Plus costs are based on your online store’s turnover. The price starts at roughly £2,000 minimum, or 0.25% of your monthly sales volume (whichever is greater) – so it’s pretty pricey and recommended only for companies turning over £1million and over.
If you’ve got big plans for your brand and see Shopify Plus in your future, fear not. As you grow, we’ll be on hand to give you impartial expert guidance on when it’s right to take the plunge, and let you know when it’s time to progress to Shopify Plus.
Dedicated Shopify development
This moves us on nicely to Shopify development. ‘Why do I need a dedicated Shopify development partner?’, we hear you ask. Well, Shopify is a specialist platform. It’s fully customisable, has seamless integration and it’s user friendly (when you know what you’re doing). That’s great – but if you have big ambitions for your e-Commerce brand, you’ll need dedicated experts on-hand to help you make the most of its many tools and features. At times, it’s complex to get things perfect – so having professionals on board to take care of your Shopify presence minimises the risk of lengthy build times, compromised functionality and frustrating mishaps.
Clients typically come to us for one or more of the following reasons:
– You have the idea, the infrastructure and/or the products, but have no idea where to start with Shopify development
– Your Shopify store is growing fast and you need dedicated expert support to minimise growing pains and quickly expand capacity alongside your in-house team
– You want to expand your brand into new territories but aren’t sure how to do this successfully or cost-effectively
– You already have a Shopify site, but it isn’t as profitable as you need it to be and you’ve exhausted all avenues with your current team
If any of these sound familiar and strike a chord with you, we’re here to help!
Trust Shopify partners with your e-Commerce site build
If you’re considering launching an e-Commerce venture or feel ready to get started with Shopify development, it’s essential to start on the right foot. Getting it right first time doesn’t just make you more money – it saves you money, too.
We often take on existing sites and revamp them to make them more profitable and enhance customers’ experience but doing a salvage job on an existing site is often costly for an e-Commerce business in terms of time and money. Every day your site sits there without proper attention or optimisation is a day of potential revenue lost. Starting your e-Commerce presence on Shopify with a solid, well-built foundation sets you up for success – and minimises the risk of any issues along the way.
That’s where Shopify partners like us come in. We’ve got the experience and expertise to ensure your site is watertight and ready to make you money – optimised from top to toe. We incorporate a comprehensive suite of methods to ensure no stone is left unturned and absolutely nothing is missed, from linking social shopping channels and email marketing integration to automation features to enhance profitability, such as abandoned cart notifications and ‘back in stock’ cycles to maximise sales.
Why choose a Shopify agency?
A few of the main reasons to choose a full-service Shopify agency include:
*Real experience and real results – we don’t just talk about helping brands to succeed – we actually do it!
We’re a relationships-focused, people-centred agency – which means we build strong, meaningful and lasting connections with the brands we work with. Your success is our success!
We understand the pain points and pressures of running and scaling an e-Commerce business, so rather than add to that we focus on a solutions-based approach, eliminating unexpected issues and making life easier for you at every step of the way.
Maintaining and running your Shopify store
E-Commerce sites need pro-active and responsive maintenance to ensure they stay in tip-top condition and keep bringing in a seamless sales experience for customers. The last thing you want is people going on your site and encountering an issue or error which could cause them at best to abandon cart, or at worst leave never to return. Most businesses simply do not have the time, resources or expert knowledge needed to maintain their Shopify store in-house. Cue disastrous down-time or front-end errors on your busiest day, losing you thousands in potential sales.
As Shopify partners, our knowledge of Shopify development and maintenance is extensive, enabling us to carry out regular updates and maintenance to keep your site in tip-top condition. We’ll also be on-hand whenever you need us to make changes – whether you’re adding new products, uploading regular blogs or integrating new imagery.
In addition to maximising sales using Shopify’s sophisticated suite of features we’re a full-service marketing agency, so we can support you with whatever you need in connection with your Shopify presence – from on-site optimisation (product descriptions, blogs, brand cohesion and imagery) to integrative marketing off-site (social media, PR and branding).
Expanding into new international territories with Shopify and Shopify Plus
At LaBrand one of our specialities is supporting businesses as they scale into new territories – both here in the UK and in the US, Australia and New Zealand. The beauty of Shopify is its versatility and accessibility – notably its availability worldwide and capacity to make a multinational e e-Commerce experience seamless and simple to navigate for your customers.
If you’re planning to launch into another country, our Shopify development team will be by your side at every step of the way, optimising and enhancing your site to ensure an easy and enjoyable user experience with seamless back-end integration for international fulfilment. Meanwhile our expert team of locally based SEO specialists, copywriters, social media gurus and PR professionals will provide tailored marketing support to get your business off the ground in your new chosen territory.
Ready to start your Shopify development journey?
Whether you’re ready to get started on your e-Commerce journey, want to expand your existing Shopify store into new territories, or need help overhauling and polishing your current Shopify presence, get in touch with us today. Our dedicated team of Shopify developers and designers and marketing professionals becomes your team, focused on helping you to scale your e-Commerce business and maximise sales online through a holistic, personalised approach.
If you’re raring to go simply contact us today to get started. We can’t wait to meet you!