Our PPC experts will manually review your PPC accounts, with absolutely no cost to you and no obligation to work with us to fix any issues we find. You really have nothing to lose and a lot to gain.
An in-depth PPC audit from LaBrand will show you how your account stacks up and how you can increase efficiency and drive a better ROI from your spend.
Increase your sales
Reduce acquisition costs
Absolutely zero cost to you
Your Free PPC Audit will be packed with actionable insight on how to get better results from your PPC spend!
Just some of the areas we will report on are:
Account settings and structure
Conversion and event tracking
Audiences sources and tracking
Keyword match types
Ad copy and image assets
KPI and objective aligment
And a lot more!
Arrange your free PPC Audit now and we’ll help you get better results from your PPC budget
Your Free PPC Audit will be carried out by an expert and will give you a detailed, easy to understand breakdown of all the key aspects of your account.
From account structure to key issues that are wasting your budget we will show you how to fix problems quickly and how to map out a long term path to success. Our report will be tailored to your account and will give you a clear action plan
All of our Free PPC Audits are tailored to each ad account so contents will vary from one account to another, depending on our findings in the audit. Below is a view of a typical PPC audit process to show you our workflow and structure.
Free Pay Per Click Ads Audit
Executive Summary
As with any detailed report, an executive summary helps summarise the findings and present back to you a snapshot of the health of your PPC account at the time of auditing. We will describe the strengths, weaknesses and opportunities for you and highlight any immediate wins we see for you.
12 Month Lookback
We’ll present back a top line summary of key metrics over 12 months. This will help evaluate your account over a longer period and show developing trends. Is your account improving, how have key metrics developed? 12 months is a long time in PPC and many factors influence performance. Our experts will offer their guidance on how your account has been performing.
Previous Month Lookback Figures
Our PPC experts will dive deeper into the more recent history in your account and show how it is performing now. This is an important step in understanding how your account stacks up under current conditions and will show us and you if progress is being halted and how much testing is being done to drive incremental improvements. We advocate continuous optimisation to ensure an account is on top of developing market conditions and it is proven to drive wins for our clients.
Account Structure & Naming Conventions
Account structure and naming conventions are often overlooked because the name of a campaign or ad group doesn’t directly impact performance. The main benefit of a logical structure with clear naming conventions is an account becomes easier to manage and you can make decisions quicker based on clearer data and understanding of where improvements can be made.
Your account structure is a key part of aligning your account with your overall objectives so our experts will report back with recommendations on account structure for you.
Conversion Tracking (Pixels, Remarketing, Analytics etc)
Data is key to PPC success and a fundamental part of data collection for PPC is conversion tracking. Without adequate tracking you are effectively swimming in the dark. If you cannot see how your campaigns are performing, you cannot improve them.
We have seen some very costly errors due to a lack of tracking so this is a key area for our experts when auditing your account.
Target Audiences & Placements
There are a staggering number of options for audience targeting in PPC and it is a full-time job keeping on top of them. Our experts will assess whether you are maximising available audience and placement targeting. We’ll assess your data and show you where you will benefit from refining or expanding your targeting.
High Spend Campaigns
Prioritising workflows often begins with the highest spending campaigns and we will hone in on where most of your budget is being spent to ensure it is being spent efficiently. Our experts will go into detail to assess what is and isn’t working and make recommendations to improve the ROI of your budget.
Keyword and Adverts Quality Score
Quality score is a measure of how relevant your ads and keywords are to your audience. Improving your quality score is a sure fire way of delivering improvements. Our experts will guide you on how to improve your quality score across your keyword and advert inventory which will directly improve your bottom line.
Concluding Comments
This section is similar to the executive summary but will be more detailed on summing up our recommendations for improving your PPC accounts. We will include any specific comments from our experts for you here.
After your audit, we recommend you book a short session with an expert who can provide additional context and answer any questions you may have. This will enable you to build a roadmap for next steps to get the most from your Free PPC Audit.
Fill out the form and we’ll be in touch to arrange your audit.
