Expert-led Digital Marketing Services

Thorough research, a clear plan and detailed reporting combine to deliver cutting-edge digital marketing services focused on your objectives.
Digital Marketing Services

Effective digital marketing starts with research

Knowing your consumers is essential, and allows us to create a detailed plan. Plans are underpinned by strong audience profiles on advertising platforms and deliver compelling creative for every stage of the buyer journey. As a result we deliver for your consumers, whether we are raising awareness or driving conversions. Customers are key and we help you connect with them.

Understanding your digital marketing metrics

There is so much data available, it can be overwhelming. Our secret to success is focusing on the metrics that matter to you. We will understand what these are, build dynamic reports for you and prioritise our workflows to deliver maximum impact on your key metrics. This means your dedicated team are aligned with you and work is 100% focused on your outcomes.

An impressive ppc and seo agency

Consumers have so many choices of where to go to find the products that fulfil their needs.  PPC and SEO are at the core of a strong digital marketing strategy, and we will use these channels to position you in front of clients exactly when they are searching for what you offer. Your media spend and keyword targeting will be built on insight and matched to your objectives.

 

Google Shopping is an extension of PPC and has seen incredible growth since its launch. As part of our digital marketing service, we work with clients on their Google Shopping and have seen as much as 40-50% of revenue come from Google Shopping. For e-Commerce businesses it is a key channel in the arsenal.

 

In addition, our agency SEO solutions revolve around providing relevance. This is achieved through well planned and researched keywords and content, supported by a strong and creative outreach program. The result is awareness beyond your website and improved traffic from organic search.

 

Our approach to PPC and SEO is simple: Drive more relevant traffic to your website and improve user journeys onsite to drive conversions.

Expanding reach with social media marketing

No matter what demographic you are targeting, social media is a must-have for reaching your consumers. Our experts will thoroughly research your audience and the targeting options available to us. Then, our strategy and creative teams will plan, design and build a winning social media marketing campaign to drive your business forward. 

Email marketing and automation

Email marketing is still big business, but it has moved away from the tradition mass newsletter approaches. Brands now need to be much smarter in how they approach email marketing. People’s expectations have progressed. Consumers expect personalisation and a contextual journey with the brand they choose to connect with.  

 

As a result, platforms such as ActiveCampaign and Mailchimp have developed their offering to enable brands to be smarter with how they engage consumers. As part of our digital marketing service we will develop and implement a robust email marketing plan. We will help you select the right e-Commerce technology and deliver a winning campaign to attract and retain consumers.

Closing the loop with remarketing

Remarketing is a key tool to close the loop and secure sales. It works by encouraging consumers to return to your site and purchase with ads and content based on their browsing patterns on your website. There are various ways to conduct remarketing. Search display ads, social media and email marketing automations. We’re on hand to guide you through all the complexities to deliver performance.

 

Display marketing and other remarketing channels are continually evolving and has become much more intelligent, connecting with consumers dynamically based on numerous factors. Factors including specific products viewed and how recently they visited. This means brands need to really understand their data to connect with consumers at a deeper level.  

Ready to transform your digital marketing?

Honest, reliable, relationship-based digital marketing services from an e-Commerce agency in Manchester.

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