Why Strategy Fails

“The strategy itself usually isn’t where it goes wrong for most brands – it is due to a lack of alignment, consistency and implementation, across all business functions.”    The Starting Point    Defining a strategy – whether it is specific to business growth, brand recognition or digitalisation – sounds like a pretty good starting… Continue reading Why Strategy Fails

Launch Your Brand D2C

Whether you’re yet to enter the UK market, or already selling via third-party sites or concessions, going D2C requires a targeted and considered approach. In our series of whitepapers, we set out the essential steps beauty brands need to take to ensure success in this market. Download the white paper Fill in a few details… Continue reading Launch Your Brand D2C

Beauty Sector Whitepaper – Marketing & trading strategy

Whether you’re yet to enter the UK market, or already selling via third-party sites or concessions, going DTC requires a targeted and considered approach. In our series of whitepapers, we set out the essential steps beauty brands need to take to ensure success in this market. Fourth in our series is Marketing & Trading Strategy… Continue reading Beauty Sector Whitepaper – Marketing & trading strategy

Beauty Sector Whitepaper – Platform & payments

Whether you’re yet to enter the UK market, or already selling via third-party sites or concessions, going DTC requires a targeted and considered approach. In our series of white paper’s, we set out the essential steps beauty brands need to take to ensure success in this market. Third in our series is Platform & payments… Continue reading Beauty Sector Whitepaper – Platform & payments

Beauty Sector Whitepaper – Brand proposition & localisation

Whether you’re yet to enter the UK market, or already selling via third-party sites or concessions, going DTC requires a targeted and considered approach. In our series of white paper’s, we set out the essential steps beauty brands need to take to ensure success in this market. Second in our series is brand proposition &… Continue reading Beauty Sector Whitepaper – Brand proposition & localisation

How to launch a successful subscription model (beauty edition)

Tying into the increasingly prevalent consumer demand for convenience, the rise of subscription models is undeniable, especially within the beauty industry. Lucrative and well-thought-out subscription models enable your business to create recurring revenue, building solid cash flow as customer numbers build.     Initially popularised by Amazon and Glossybox, subscriptions have evolved since their creation to cater to the busy lives… Continue reading How to launch a successful subscription model (beauty edition)

Beauty Sector Whitepaper – Strategic Planning

Whether you’re yet to enter the UK market, or already selling via third-party sites or concessions, going DTC requires a targeted and considered approach. In our series of white paper’s, we set out the essential steps beauty brands need to take to ensure success in this market. First in the series is strategic planning and… Continue reading Beauty Sector Whitepaper – Strategic Planning

Branding for e-Commerce

A brilliant brand is one of your company’s most valuable assets. It tells your story, shares who you are, and communicates what you do, whilst establishing strong connections with your clients and consumers.     But building successful brands is no mean feat. It involves shaping your story and making it easily digestible through images, colours and the written… Continue reading Branding for e-Commerce

Consumer Insight

“Mood and atmosphere changes everything. Context of how your consumer feels when engaging with your brand matters”.   The emotional connection and joy we get when engaging with a brand that is perfectly positioned for us isn’t elusive nor luck-based. It is curated by the company through a series of analysis and clinical data collection, forming solid consumer insights and consumer profiles.  At… Continue reading Consumer Insight

e-Commerce Strategy

If you’re feeling lost or suspect your e-Commerce site isn’t reaching its potential – we’re here to help. At LaBrand our focus is on helping our D2C clients to excel and succeed with solutions-based, hands-on support and dedicated e-Commerce strategic consulting to take away the complication of navigating this complex space.   “e-Commerce strategic consulting with an edge” We believe that e-Commerce… Continue reading e-Commerce Strategy

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