A brilliant brand is one of your company’s most valuable assets. It tells your story, shares who you are, and communicates what you do, whilst establishing strong connections with your clients and consumers.
But building successful brands is no mean feat. It involves shaping your story and making it easily digestible through images, colours and the written word, making the complex look simple. Defining your product, whether physical or ideological, as a viable commercial proposition. Representing who you are, and what you offer, through distilling your philosophy and values into an aesthetic that reflects your vision.
Most of all, branding can (and should!) be a fun journey, not a task you dread. It should be a process you enjoy that really gets to grips with your business and can even help you to better understand your company values and philosophy.
The importance of good branding cannot be overstated
We can all reel off a list of popular brands when asked to recall our favourites. Apple, Google, Amazon, TikTok, Coca Cola, Facebook, Harrods. Even if we dislike them, or don’t use them personally, we know who they are and what they stand for. What do they have in common? Why are they so successful and memorable? How do we instantly know what they do, and why they do it differently?
Intelligent branding very efficiently targets the people you want to engage with your business and makes them feel a connection with you. It gives potential consumers an insight into who you are, at a glance. It’s the all-important first impression that builds a foundation with your audience, the initial step towards them choosing to buy into what you offer.
Branding is more than just what your logo looks like or the colours you use to represent your company. It’s what they represent and how that reflects on your company and product. It’s everything else that shapes an impression of your business, from imagery and tone of voice to consumer support and social media.
Ineffective branding is overly complex, hard to relate to or simply badly executed. Worse still – it’s tired, outdated and in need of a refresh. Good branding is instantly recognisable. It communicates what you do and who you are effectively, grows with you, taps into an emotional connection and fully reflects your core values.
This philosophy isn’t just reserved for the multinational blue-chip companies (although we work with those, too). It’s something every single business can take inspiration from and use to scale. All types of business can benefit from great branding, whether you’re in the corporate space, a legal or financial firm, an e-Commerce store or a non-profit organisation.
Great brands build strong communities
The reason great brands work is because they make people feel part of something. A good brand will have you feeling a certain type of way – it will tap into your emotions, and say something about who you are. People’s identities are closely tied with the brands they engage with. And that’s where good branding comes in.
At LaBrand we want all businesses to thrive – through elevating and providing tailored, solutions-based support to help you grow.
If your ambition is to take over the world with an existing, established brand, or you’re launching your debut offering for the very first time, we’re right here with you at every step of the way. Having a dedicated design agency by your side to support you allows you to feel confident about the direction you’re heading in and share your ideas with an expert team who can shape them into something tangible.
Why your brand matters
Strong, successful brands can make (or break) a business. But if you’re not sold on how impactful good business branding can be, here are some eye-opening stats to get those creative juices flowing:
Consistent use of colour improves brand recognition by up to 80%
Presenting a brand consistently across multiple platforms increases revenue by up to 23%
89% of consumers stay loyal to brands that share their values
There are numerous benefits associated with creating a meaningful, recognisable brand strategy for your business, but our favourites include:
Awareness – having a strong, recognisable brand is the foundation of any website build and marketing campaign, especially for DTC, e-Commerce businesses and global companies. A good brand keeps you front of mind for your target market and compliments all other forms of promotion both online and offline.
Differentiation – Branding sets you apart from competitors – it makes you unique. It also enables you to communicate how you do things differently compared with others in your industry and provides an opportunity to disrupt the space you’re in or develop it.
Relationships – We’re all about forging strong relationships at LaBrand. Great branding builds loyalty and makes consumers feel like they’re part of your world.
Why should you work with a branding agency?
Beautiful, engaging, intelligent branding is the cornerstone of any successful business. Working with an experienced branding agency ensures that you’re hitting the mark with your target market and creating something they want to interact with and be part of – a brand that fully reflects who you are and what you do.
There are multiple benefits of bringing a branding agency on board to take care of your company identity, but here are just a few of our favourites:
- Take the stress out of the process – Trying to manage a process you’re not fully clear on is at best exhausting and ineffective. Bring us in, and avoid the burnout.
- A team of experts at your disposal – To hire a full team of marketing professionals with the experience required to take your brand to the next level would cost a fortune in time and money. Instead, our team becomes your team. You’ll have access to the best graphic designers and branding experts as well as content writers and PR professionals, all working to build your brand and get you noticed.
- Ensure your brand can stand the test of time – As your target market (and society) evolves and changes over time, your brand needs to keep up. Creating something that can be updated through the years and is smart enough to scale with you is crucial
- Create a lasting, competitive brand that drives growth for years to come – whether you’re launching for the first time or repositioning an existing brand.
This is all well and good, but how do you go about choosing a branding agency that fits in with your business and can fulfil your needs? Finding a design agency that can really get under the skin of your business and appreciate how to share that with the world can feel daunting, but fortunately you’ve found us!
A Manchester design and Branding agency with a difference
You’ve probably had a look at several sites while searching for a design and branding agency today – you might even have worked with a branding agency before.
With many years’ experience in the industry, we know a thing or two about creating and developing beautiful brands with substance and style. We noticed that most big design agencies tend to be so enormous that many clients (often smaller brands and start-ups) were lost and neglected within the bigger picture – which is something we held in mind when we conceived LaBrand.
Rather than churning out brand after brand with a focus on high turnover and higher profits, we put heart and soul into what we do and build strong, lasting relationships with our clients. We want to see you succeed – and be by your side for that whole journey, not just the initial stages.
The all-encompassing nature of branding requires a diverse and versatile skillset in order to deliver results. With us, you’ll also have dedicated support in any other areas your business may need from people who know and understand your vision and values – whether you require digital marketing or SEO support, PR or social media management. As a full-service branding agency, we’re fully equipped to help you in any area you require. And although we’re based in Manchester, we specialise in helping businesses to expand internationally – so as your brand develops, we’ll move with you.